Welcome to the zanox
Black Friday infographic!

Follow our character’s journey throughout Black Friday and come
back each hour to keep updated with the latest facts and info.

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with your finger on a touch device.

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Let’s Go!

Refresh the page in an hour to see more of the journey!

  • Total
    number of sales
    1071156
  • Total
    sales Revenue
    €117,720,709
  • Total
    Commission Amount
    €5,619,131

Sales per hour   (in €)

Tesco Direct Zalando Currys La Redoute Look Fantastic
Top Advertisers
57%
19%
24%
59%
18%
23%
55%
33%
12%
  • Highest sale in the last hour was for a German retailer, with a €34.000 sale earning €2.720 in commission!
  • Clothing overtakes Electronics in Germany as the number 1 sector this Black Friday, further demonstrating that clothing retailers are leading the uptake of Black Friday in Europe
  • Clothing best performing sector followed by Department Stores and Health and Beauty
  • Smartphone sales are up 90% in Germany YoY
  • The Netherlands has more than doubled the number of smartphone sales
  • Spain is up 75% for smartphone
  • Tablet has remained stagnant YoY and even dropped in some markets
Tesco Direct Zalando Currys La Redoute Look Fantastic

Revenue up 538% compared to an average Friday!

Commission up by 531% compared to an average Friday!

What have you guys been buying today?

Sonos Play

7450

iPad Air 2

7240

Sales per hour   (in €)

AOV

€109.90

Number of countries where sales have been tracked
156
59%
18%
23%

We think that zanox will break it’s 2015 BF record after 9pm. The day has proved bigger than we hoped, the network’s thousands of affiliates have driven around €60k every minute of the day in revenue.

"Brazil is again showing fantastic growth, similar to the US market, as Black Friday is seen as the consumer event of the year. We're seeing over 10x growth in all industries" Rodrigo Genoveze, zanox Brazil Country Manager

Clothing is still dominating the sectors and despite strong performance from Electronic retailers, the sector is lagging behind Health & Beauty and Department Stores.

2h 12m

TOP
PRODUCT
OF THE
DAY
Sonos Play

NUMBER OF PUBLISHERS THAT HAVE MADE A SALE

8781
Top
3
Publisher
types
12% CONTENT 33% CASHBACK 55% DISCOUNT
  • Total
    number of sales
    1071156
  • Total
    sales Revenue
    €117,720,709
  • Total
    Commission Amount
    €5,619,131

Sales per hour   (in €)

59%
18%
23%
Device share of sale conversions

Average Order Value

€109.90